play set products A design team comprising three members, Shiro Nakano, Koichi Nishizuka and Masahiro Nakahara, play set products went into action in 2002. Its “modern pets” series, released the same year and still a hot item, has been followed by a steady stream of collaborations with popular characters and new brand launches. From picture books to variety goods, the team's productions have scored one hit after another. It activities in wide range of fields, from corporate ads to character design for TV commercials are earning the team a growing world wide reputation.
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